How AI is Transforming Video Production and Helps Amplify Audience Engagement

Online videos are estimated to make up more than 82% of all consumer internet traffic by 2022, which is 15 times higher than the traffic in 2017. As more and more people are connected to the internet and social media through their handheld devices, the role of videos in entertainment and marketing efforts is just getting bigger.

Artificial intelligence (AI), machine learning (ML), deep learning, and natural language processing (NLP) are expected to introduce major disruption in video content production and streaming. These technologies will have an impact on streaming through all stages of production—from content creation, processing, post-production, through consumption. AI can perform mundane, repetitive tasks in a fraction of the time and using minimum human resource than would otherwise be required.

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