YouTube is purportedly offering cash to podcasters in a bid to inspire them to make video renditions of their shows, as indicated by a report from Bloomberg. Individuals near the circumstance told Bloomberg that YouTube is offering individual shows $50,000 and up to $300,000 for web recording organizations, conceivably to support shot episodes and other video-based content.
Despite being a platform for video, the Google-owned YouTube hosts a number of popular podcasts, including the H3 Podcast, Full Send Podcast, and the Logan Paul-led Impaulsive. It even helped foster the growth of the controversial Joe Rogan Experience, which Spotify purchased the exclusive rights to in 2020.
YouTube has been making little advances towards satisfying audience members on the stage. In October, it started permitting all Canadian clients to pay attention to sound without having the application open – a component already simply accessible to YouTube Premium supporters. Around a similar time, YouTube likewise employed Kai Chuk to lead the organization’s podcasting endeavors. In spite of the fact that Spotify as of now upholds video digital broadcasts, getting famous shows to make going with recordings that are maybe select to the stage could assist with building a crowd of people that needs something beyond sound.
The G DiLine Network reached out to Google with a request for comment but didn’t immediately hear back.